Frolicious Delights

Branding a Frozen Yoghurt Experience for Two.

Frolicious Delights is a frozen yoghurt brand aiming to attract couples looking for a fun, relaxed date-night spot. The brief was to create a brand identity that felt warm, inviting and subtly romantic without being overly sweet.

The final logo features two cows with their tails forming a heart, a simple symbol of connection and togetherness. The colour palette uses a creamy white and dusty pink to reinforce the brand’s romantic focus while keeping the overall look soft, modern and approachable.

Project Summary:

Brand Identity, Logo Design, Packaging Design.