KOVA

Urban roast.

KOVA is a contemporary, urban coffee shop designed as a laid-back space to unwind. I developed a comprehensive brand identity for the space, rooted in street-style aesthetics and raw, industrial coffee culture.

At the centre of the identity is a character-driven mascot, a relaxed, street-style coffee bean, complemented by a suite of hand-drawn, minimalist icons representing classic coffee gear and bakery staples. Moving away from standard, sterile cafe branding, the visual system utilizes bold linework and high-contrast elements to build a gritty yet welcoming neighborhood vibe.

Project Summary:

Logo design, packaging design, print materials